Much like companies, each individual has a brand that follows them around whether they intend it that way or not. It's important to understand what traits you're promoting about yourself and how to manage or change them if need be. Andria Corso, the founder of C3 Coaching and Consulting, uses her 17 years of Corporate Human Resources experience to explain to Tim Muma about the importance of personal branding, how to recognize it, and the best way to use it to your benefit.