Associate Marketing Director, Specialty Benefits - Telecommute or Minnetonka, MN
Minnetonka, MN 
Posted 1 month ago
Job Description

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

This is a marketing role requiring strong strategic, organizational and communication skills. In this role, the Associate Marketing Director will support our Specialty business, specifically the Financial Protection portfolio inclusive of Voluntary Benefits, Life, Disability and FMLA products to effectively translate business objectives into actionable B2B marketing strategies driving growth and retention. This role will lead product marketing and promotional initiatives including new product launches, enhancements, and existing product maintenance, yet may also lead multi-channel paid media campaigns and digital experiences. No day or week will be the same and this leader must be willing to navigate ambiguity, learn and understand a diverse portfolio, cultivate audience insights, establish process and procedure while anticipating the needs of the business.

This Individual must have experience partnering effectively in a matrix organization and be adept at nuancing communications for various levels of management as strategic, product or process decisions are most likely to impact multiple functions, lines of business and external customers. Agency experience is desirable.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Oversees go-to-market strategy, positioning, plan definition and creative execution of new product launches, product refresh and maintenance needs
  • Leads strategy and development of audience-centric B2B marketing programs focused on building awareness and customer engagement or purchase of Specialty offering; advocates for new marketing strategies/initiatives in order to drive behavior change and meet business goals
  • Builds familiarity and demonstrates understanding of portfolio of products (e.g., features, benefits, audiences, differentiators)
  • Collaborates with business leads, key internal stakeholders (e.g., member and brand marketing), and internal functional partners to define marketing strategy, outline project plan, drive key milestones, manage budget, and timeline
  • Leads internal and external agencies and suppliers in development of creative work and strategic marketing solutions; provides direct and actionable feedback; creates alignment across team(s)
    • Creates program and campaign tracking plan, evaluates results, identifies best performing marketing activities, refines plan and implements improvements into future marketing initiatives
    • Develops deep customer understanding, identifies pain points, solutions and segmentation insights; leverages research, assessing proprietary and third - party data to strengthen output
    • Directs and influences others without direct authority to champion ideas and resolve business problems that affect multiple functions or disciplines

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's Degree
  • 5+ years of strategic marketing experience
  • 2+ years working in a matrix organization
  • Experience working with cross-functional teams to deliver results on complex initiatives
  • Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
  • Experience navigating change, challenging the status quo and inspiring new ideas and processes
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • MBA and / or advanced degree
  • Healthcare industry experience
  • Knowledge in Business to business marketing
  • Knowledge in Digital and direct marketing to reach customized target segments
  • Proven success in the development of strategic marketing plans tied to business goals and deployment of integrated marketing campaigns
  • Proven success working with external vendors
  • Solid proven analytical skills

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $97,300 to $176,900. The salary range for Connecticut / Nevada residents is $97,300 to $176,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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