Once you have the logistics for your job search set up, the next step is to prepare your application materials.
These will usually include:
The most important thing to keep in mind as you create or update these materials is to focus on the employer, not yourself.
You will need to think like a marketer to get yourself hired. Many job seekers fail because they do not take the employer’s perspective into account.
Remember that companies are hiring because they need help, not because they want to help you achieve your life’s goals.
This fundamental shift in perspective will help you configure your application materials and how you present yourself to the employer towards proving your value to employers and why they should hire you.
Here’s a quick example:
The first cover letter statement focuses on what you hope to get out of a job; the second focuses on what you’ll contribute. For employers, it’s a big difference – they’re looking for specific business outcomes and someone to deliver these results.
Here’s another example from a resume:
Fundamentally, this attitude change makes you focus on the results you can bring to your future employer, which is exactly what they are looking for.